China has always had a massive gaming following and many amazing esport players have spawned fro the land, including LLG, one of China’s best female e-sports teams. Now various areas of the sector are getting financial backing from some of the biggest brands out there.
Mobile game live-streaming platform Chushou has teamed up with Google joining as a new investor. Thus, the Silicon Valley company, the second most valuable brand in the world according to Forbes, further expands its investments in China.
With the conclusion of the round, in which previous investors Qiming Venture, Shunwei Capital, and Alpha X Capital also took part, Chushou’s total funding exceeds $120 million. Neither Google, nor the Beijing-based startup revealed the size of Google’s stake.
Launched in August 2015, Chushou reports more than eight million unique streamers, with an average of 250,000 streamers daily. The platform focuses almost exclusively on mobile gaming, a blossoming scene in China, and it advertises itself as the biggest mobile game streaming platform in the country.
ASUS Republic of Gamers (ROG) has reportedly invested $16 million to set up an esports headquarter in mainland China, according to multiple Chinese news outlets. The Taiwanese technology company’s subsidiary will be named “Huajing Culture Media Co., Ltd.” and will focus on the development of esports in the country. They’ve partnered with over 20 teams, including NRG Esports, SK Telecom T1, and Echo Fox.